Constellation Announcement: Company restructure and strategic update

Dear Constellation Community,

First off, I would like to take the time to apologize for being silent and not having a consistent cadence of communication. Constellation has been growing and going through some organizational shifts which has caused us to go heads down. Even while we were restructuring the organization, we made headlines by being one of the first scalable protocols to be a part of the Linux Foundation’s HyperLedger (the genesis of modern computing) and joining the largest mobility consortium, MOBI.

Brendan is stepping down as the CEO of Constellation Labs and as a member of the Constellation Foundation board to focus his attention on his passion for the consumer adoption of blockchain technology in developing economies and nations. Constellation has been restructuring the organization where the founders empower cross-departmental alliances and decision-making. The company has named Ben Jorgensen CEO and Brendan’s tokens remain with the foundation.

As a result, Brendan sees an opportunity to leverage his strengths to other blockchain and community-based initiatives. Given his strengths that include product development, growth, and design, as well as engaging with a broad community, he sees the opportunity to support Constellation and the blockchain space as a whole while not being a part of the day to day operations. Stepping back from Constellation will allow the organization to focus on building and deploying the Constellation mainnet. Constellation wishes Brendan the best in his future endeavors.

I’m very excited to accept the position of CEO and thankful for the team’s input and validation. A lot of my prior experience to Constellation has been growing and advising early to mid-market organizations. All of the partnerships and engineering developments have been made by empowering the organization with a streamlined vision and implementing  OKR’s (a method of measuring milestones and successes in the organization).

Going forward, I will be doing the following in order to facilitate ongoing communication with our amazing investors:

  • Monthly Token Holder Update: which you will receive on the last Monday of every month
  • Quarterly Token Holders Calls: to review strategy and state of the organization
  • Weekly Company Highlights/Newsletter

Below is a breakdown of our new strategic direction. In the meantime, if you have any questions please feel free to reach out directly in email or suggest a call time.  

Focus on Technology

Ultimately, our promise to you and the wider community is to build groundbreaking Distributed Ledger technology for consumers and businesses alike. We’re re-allocating considerable funds to the core engineering team, and away from marketing and community initiatives. The industry is moving at an incredible speed, and in order to maintain the interest of enterprise groups, we need to accelerate the roadmap towards adoption. We’ve established direct relationships with a number of clients (direct and through consortiums), and they need to see open APIs and a functioning network to test potential integrations.  In order to deploy and retain our current conversations, the engineering team will continue to expand as we invest in new tools, infrastructure, and personnel.

Building on Recent Partnerships

We are now members of some of the most influential blockchain consortiums, which include the likes of IBM, Cisco, and FedEx among their partners. We’re at the table with these companies, and we need to pull additional resources to maintain our active presence in groups like HyperLedger and MOBI. These partnerships are not passive and require continued management from a marketing and business perspective. We’ve seen a huge return in value from investing in these groups, and we need to continue to do so.   

Why is this so exciting?

Essentially, these organizations are how enterprise organizations vet out the opportunities in the blockchain industry. Additionally, Linux is a foundation that basically invented modern-day computing. Our participation enables us to create a loud voice in the industry. We are already seeing PoC (proof of concept) requests come in from large organizations. This is a one-to-many approach and gives us more access, more feedback, and more clout across partnerships.

Delay International Community Building

Over the past few months, we’ve seen a direct correlation of code updates, whitepaper releases and engineering updates having positive effects on $DAG and the overall community sentiment. On the flip side, we’ve seen poor returns from paid global community building. This is mainly due to the current bear market cycle we are experiencing and a general shift in the ecosystem. Developers and investors alike favor actual tech buildout and use cases over a purely speculative basis. Therefore, we will continue to grow organically by leading with technology versus paid outreach. We have an incredible team of community managers who we will continue to work closely with and engage the wider crypto community — these initiatives are not going away, and we will restart our efforts in line with our tech rollout and an expected market turn.

PR Announcement

We’re excited to announce a new partnership with Sutherland Gold, Silicon Valley’s premier PR agency who counts Bill.com, Cloudflare and SurveyMonkey amongst other clients. They have successfully helped launch a number of blockchain businesses, such as Circle. Our partnership marks a renewed approach to press relations, with an emphasis on enterprise. They are helping us shape our messaging and build momentum around our new and existing industry partnerships.

 

Sincerely,

 

Ben Jorgensen (CEO)

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